If we want users to like our software, we should design it to
behave like a likable person: respectful, generous, and helpful.
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Earthwood Collective, a renowned South African luxury leather goods brand, is committed to delivering premium quality leather products to its clientele.
UX/UI Case Study
Earthwood Collective’s current online store faces various UX challenges including a low conversion rate, the existing website is not adequately optimized for mobile, and the website fails to effectively showcase Earthwood Collective’s extensive product catalog, making it challenging for users to discover and explore the full range of offerings.
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